--- title: "Lamond Farm" date: 2025-05-07 author: "Weave Digital" featured_image: "https://weave.co.nz/wp-content/uploads/2025/05/lamond-farm-dozen-egg-packaging.jpg" --- # Lamond Farm Aims / Goals Previously known as Lamond Poultry, the team recognised that their brand no longer reflected who they were-or where they were heading. As their regenerative practices expanded and their reputation grew, they needed a brand identity that felt confident, credible, and aligned with the premium nature of their product. Key goals included: - Transitioning from Lamond Poultry to Lamond Farm with a more future-ready brand name. - Positioning the brand at the higher end of the market. - Designing packaging that stands out in-store and reflects their farm values. - Creating a memorable visual identity system rooted in their regenerative story. - Building a website that showcases their values, story, and stockist network. ![](https://weave.co.nz/wp-content/uploads/2025/05/Lamond-web-2022b.jpg) ![](https://weave.co.nz/wp-content/uploads/2025/05/Lamond-web-2025.jpg) ![Lamond-Farm-Bike-Illustration-farm-fresh](https://weave.co.nz/wp-content/uploads/2025/05/Lamond-Farm-Bike-Illustration-farm-fresh.jpg "Lamond-Farm-Bike-Illustration-farm-fresh") ![Branding-Mockups-sml](https://weave.co.nz/wp-content/uploads/2025/05/Branding-Mockups-sml.jpg "Branding-Mockups-sml")Logo Design Illustrations – by [Brett King](http://brettking.co.nz/) Illustrated Icons ![Frame 2083935374](https://weave.co.nz/wp-content/uploads/2025/05/Frame-2083935374-600x450.png "Frame 2083935374") ![Frame 2083935375](https://weave.co.nz/wp-content/uploads/2025/05/Frame-2083935375.png "Frame 2083935375") ![Frame 2083935376](https://weave.co.nz/wp-content/uploads/2025/05/Frame-2083935376.png "Frame 2083935376") ![Frame 2083935377](https://weave.co.nz/wp-content/uploads/2025/05/Frame-2083935377.png "Frame 2083935377") ![Frame 2083935378](https://weave.co.nz/wp-content/uploads/2025/05/Frame-2083935378.png "Frame 2083935378") ![Frame 2083935379](https://weave.co.nz/wp-content/uploads/2025/05/Frame-2083935379.png "Frame 2083935379")UX – Mobile Design ![lamond-mobile-mockup](https://weave.co.nz/wp-content/uploads/2025/05/lamond-mobile-mockup.jpg "lamond-mobile-mockup")