---
title: "The Fundraising Agency"
date: 2025-04-29
author: "Weave Digital"
featured_image: "https://weave.co.nz/wp-content/uploads/2025/04/TFA-ipad-home.jpg"
---

# The Fundraising Agency

Aims / Goals

##### Helping a Specialist Fundraising Consultancy Expand Nationwide

We partnered with The Fundraising Agency to reposition their brand for growth across New Zealand’s not-for-profit sector. Through a complete rebrand, new website, and marketing collateral, we helped them sharpen their story, elevate their professional image, and create a strong foundation for future success.

Formerly known as Barrer & Co, the team recognised their brand needed to evolve to better reflect the scale, professionalism, and specialisation of their fundraising services.  
**Key goals included:**

- Refreshing the brand identity to support nationwide growth.
- Creating a memorable and credible brand presence for the not-for-profit sector.
- Designing a modern, professional website to showcase services, expertise, and success stories.
- Delivering brand assets and collateral to support consistent marketing efforts.

How we helped

Weave Digital Studio worked closely with The Fundraising Agency to deliver a cohesive, future-proof brand transformation:

- **Brand Strategy and Naming:** Collaborated on the transition from ‘Barrer & Co’ to ‘The Fundraising Agency’ to clarify their positioning and expertise.
- **Logo and Visual Identity:** Designed a contemporary new logo and full visual language that is approachable, trustworthy, and professional.
- **Custom Illustrations:** Created a suite of original illustrations to bring warmth and personality to their brand story.
- **Website Design and Development:** Built a custom WordPress website with a focus on clear navigation, service clarity, and credibility-building case studies.
- **Brand Guidelines:** Delivered a comprehensive brand guide to maintain visual consistency across all platforms and collateral.
- **Print and Marketing Collateral:** Designed brochures and marketing assets to support their outreach efforts.

The result is a brand and website that confidently positions The Fundraising Agency as a leading consultancy for not-for-profit organisations throughout New Zealand.

 ![TFA-ipad-mockup-work-together](https://weave.co.nz/wp-content/uploads/2025/04/TFA-ipad-mockup-work-together.jpg "TFA-ipad-mockup-work-together")Branding

Photography Style Guide

Illustrations & Animations

 ![ezgif-14a0a963658a57](https://weave.co.nz/wp-content/uploads/2025/04/ezgif-14a0a963658a57.gif "ezgif-14a0a963658a57") ![TFA-Illustrations-_1](https://weave.co.nz/wp-content/uploads/2025/04/TFA-Illustrations-_1-2048x2048.png "TFA-Illustrations-_1") ![Animation1-ezgif.com-video-to-gif-converter](https://weave.co.nz/wp-content/uploads/2025/04/Animation1-ezgif.com-video-to-gif-converter.gif "Animation1-ezgif.com-video-to-gif-converter") ![TFA-Illustrations- 2](https://weave.co.nz/wp-content/uploads/2025/04/TFA-Illustrations-2-2048x2048.png "TFA-Illustrations- 2") ![ezgif-32672dcb5cf7b2](https://weave.co.nz/wp-content/uploads/2025/04/ezgif-32672dcb5cf7b2.gif "ezgif-32672dcb5cf7b2") ![TFA-Illustrations-_3](https://weave.co.nz/wp-content/uploads/2025/04/TFA-Illustrations-_3.png "TFA-Illustrations-_3")