First we'll collect some Information about you and your business

What is your Business Name

Does have a tagline?

What is your email?

and your phone number?

Your current website url/address?

How long has been running? or in business?

Are there any other team members or decision-makers who need to attend our Kick-Off meeting?

Their name, position and email address

Now we need some information about your customers and competitors.
Have a good think about what makes you different

How do you want visitors to feel when they discover/visit your website for the first time?

What motivates people to become your customer over other options?

What are the top three pain points, challenges, frustrations, struggles your customer is likely to have?

What does offer that can solve the pain points, challenges, frustrations, struggles you just listed before?

Who does serve?

Describe your ideal customer.
What are they like? Where are they from? Ethnicity, etc.

How is different from other nearby Funeral Directors?

What is unique about you and your business, your business, your services, your team, products, and programs, your background, or even the way you work?

What motivates people to learn more about your services when potential customers are evaluating their options?

(ie Price, testimonials, convenience, referrals...)
What appeals to potential clients about your services?

Now some Brand Discovery and Design Questions

Please provide links to websites that you love, not just in design and look and feel, but in flow and layout. They do not have to be in your industry or for similar businesses.

Help us by detailing what you like about them

Who are your main 3 competitors, or people who are doing what you want to do, and in your eyes, doing it right?

Please provide names and websites.

What is the one thing you want to be known for?

What reputation (brand equity) are you building?

What are your top three core values?

And the top values of your ideal customers? What are they looking for?

What type of experience do you want people to have when they interact with ?

What do you want others to say about when telling their friends about you?

Are there any brand materials already in existence that we need to match or coordinate with?

Any colours, typefaces we must use? Do you have any requirements or brand guidelines?
Most of this we should already have.

Are there any sensitivities we should be aware of about your brand, industry, market, or audience?

i.e. Things to avoid or be careful of, colours that are frowned upon, imagery that is taboo or overused, etc.

Is there anything specific you’re looking for in terms of how your brand is presented visually?

Are there any special requirements we need to know about?

Is there anything you dislike, can’t stand, or definitely don’t want in terms of the design?

Now a few 'Strategy' questions - What do you want from your new website?

What is the overall goal of your website? Why are we doing this project together? What do you want to see happen as a result of creating your new website?

What do you like about your current website, what’s working with it?

What do you NOT LIKE about your current website. What’s NOT working?

What actions do you want visitors to take on your new site?

Phone you? Subscribe to a list? Purchase something?
If there is more than one desired action, list them in priority order.

Are you including an email marketing offer or helpful downloads?

If so, please share the details of your offer. eg a Free Pre-planning Guide?
Only if applicable

How will you use the site for your business and marketing?

Do you want to have a news blog? Have you allowed space to show what you do in the Community? A auto feed from Social/Facebook?

What are your hopes for your website in the future?

When you think about your business in 3-5 years, what will your website need to do to support your business?

We are near the end, last is the funeral industry specific features you want for your website

List anything that you know MUST be included on your website for example: FDANZ section + logo or a special page for a community collaboration or open day.

Social media - please list all social media accounts (with links) that you would like featured on your website.

If you do not thing we have these already

Email recipient address for website forms to be sent to:

The phone number you want at the top of your website for enquiries

Do you have any questions about the design of your new website, or anything else technical?

Is there anything else you’d like to add or share? Do you require certain plugins, API's or systems that need to connect to your website?

Website Discovery Questionnaire

First we'll collect some Information about you and your business

Now we need some information about your customers and competitors.Have a good think about what makes you different

Now some Brand Discovery and Design Questions

Now a few 'Strategy' questions - What do you want from your new website?

We are near the end, last is the funeral industry specific features you want for your website

Now we need some information about your customers and competitors.
Have a good think about what makes you different