--- title: "Logo Design & Branding" date: 2025-04-23 author: "Liz Bissland" --- # Logo Design & Branding # ![ICON - Logo Design-B](https://weave.co.nz/wp-content/uploads/2025/03/ICON-Logo-Design-B.png "ICON - Logo Design-B") A logo that tells your story – not just a pretty icon. Your logo is the heart of your brand. It’s how people recognise you at a glance, and it sets the tone for how your organisation is perceived. A great logo isn’t just decoration – it captures your story, values, and personality in a way that feels authentic and memorable. At Weave, Liz leads our branding work with over 25 years of experience in design and identity. This isn’t word art or quick templates – it’s a thoughtful process that uncovers who you are and translates that into a visual identity that lasts. Whether you’re launching something new or refreshing an existing brand, we’ll create a logo and branding system that works across every platform and touchpoint. ## **What you’ll get** Every logo package is practical, complete, and ready for the real world. - **A custom logo** – Designed from scratch to capture your brand’s essence – no templates, no shortcuts. - **File formats for every use** – Vector files (EPS, AI, PDF) for print, and high-resolution PNGs and JPEGs for digital. - **Versatile variations** – Full-colour, black & white, and reversed versions so your logo always looks its best. - **Colour systems** – PMS swatches, HEX codes, and digital palettes to ensure consistency across print and web. - **Basic brand guidelines** – A concise guide covering logo usage, typography, and colour to keep your brand cohesive. - **Social media & favicons** – Scaled-down versions for profile images, website icons, and digital use. - **Optional brand collateral** – Business cards, stationery, illustrations, or marketing assets to extend your brand identity. ## **Our logo design process** We know creating a logo can feel daunting. That’s why we make the process collaborative and transparent from start to finish. - **Discovery & strategy** – We start by understanding your business, audience, and brand personality. This step sets the foundation for a logo that feels true to who you are. - **Concept development** – Liz explores multiple directions, sketching and creating initial concepts based on your strategy. - **Refinement & feedback** – We work closely with you to refine the chosen concept until it feels exactly right. - **Brand guidelines** – We prepare a style guide that explains how to use your logo and colours consistently across print and digital. - **File handover** – You’ll receive all logo files in multiple formats and sizes, ready for every platform. - **Additional brand assets** – If you need them, we can create business cards, stationery, or social media graphics to complete the package. ## **Why Weave?** - 25+ years of branding and design experience. - Logos and brand identities crafted to be authentic, cohesive, and enduring. - A practical approach – you’ll walk away with everything you need for print and digital. - We make the process collaborative, clear, and even enjoyable. ## **Our experience spans sectors** We’ve created logos and brand identities for organisations across New Zealand, including: - **Professional services** – Logos that balance professionalism with approachability. - **Agritech & science** – Brands that communicate credibility and innovation. - **Food & producers** – Packaging and logos that stand out in premium markets. - **Funeral sector** – Identities that reflect dignity, trust, and care. ## **Case in point** When Lamond Farm needed to reposition themselves in the premium Christchurch food market, we rebranded them from Lamond Poultry. The new identity reflected their regenerative values and premium story, helping them stand out with packaging and a digital presence that matched their vision. ## Common Questions How long does the logo design process take? Typically 2-6 weeks, including discovery, creative development, and refinement. Do you include brand guidelines? Yes. Every logo comes with a basic brand style guide. Full brand guidelines can also be developed if you need a more comprehensive toolkit. Can you refresh an existing logo? Absolutely. Whether it’s a subtle update or a full rebrand, we can modernise your identity while keeping its essence intact. Do you provide collateral as well? Yes. Business cards, stationery, social media graphics, and other brand assets can be designed alongside your logo. How much does logo design cost? Packages vary depending on scope. A logo typically starts around $2,500+gst, and a logo with brand guidelines from around $4,500+gst. We’ll provide a clear proposal upfront so you know exactly what to expect. Every strong brand starts with a clear identity. Let’s create a logo and branding system that tells your story and stands the test of time. Make your mark. [ New Branding Questionnaire ](#)## Our experience spans sectors From data-heavy science platforms to community-focused funeral websites, and from professional services to agritech, WordPress adapts beautifully. We’ve helped organisations across New Zealand create websites that are clear, credible, and easy to manage. Explore some of our recent projects below. - - - - - ![](https://weave.co.nz/wp-content/plugins/bb-plugin/img/pixel.png) [ View all work ](https://weave.co.nz/case-studies/?_services=logo-design)