Website Discovery Questionnaire - Lets work together

Welcome - we’re glad you’re here! This form is designed to capture the key details of your project so we can fully understand your goals, challenges, and audience. The more we know, the better we can recommend ideas, structures, and technical solutions that will make your website work beautifully for your customers.

First we'll collect some information about you and your business

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What is your Business Name

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Does have a tagline?

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What is your name?

First Last

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What is your email?

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and your phone number?

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Your current website url/address?

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How long has been running? or in business?

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Are there any other team members or decision-makers who need to attend our Kick-Off meeting? This happens after our quote is approved.

Their name, position and email address

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physical address

Street Address City Post Code

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Now we need some information about your customers and competitors.
Have a good think about what makes you different.

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How do you want visitors to feel when they discover/visit your website for the first time?

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What motivates people to become your customer over other options?

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What are the top three pain points, challenges, frustrations, struggles your customer is likely to have?

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What does offer that can solve the pain points, challenges, frustrations, struggles you just listed before?

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Who does serve?

Describe your typical customer.
What are they like? Where are they from? Ethnicity, age range, female to male ratio etc.

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How is different from other nearby similar or competing businesses?

What is unique about you and your business, your services, your team, your background, or even the way you work?

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What motivates people to learn more about your business when potential customers are evaluating their options?

For example: price, testimonials, convenience, referrals...

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Now some Brand Discovery and Design Questions

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Please provide links to websites that you love, not just in design and look and feel, but in flow and layout. They do not have to be in your industry or for similar businesses.

Help us by detailing what you like about them.

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Who are your main 3 competitors, or people who are doing what you want to do, and in your eyes, doing it right?

Please provide names and websites.

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What is the one thing you want to be known for?

What reputation (brand equity) are you building?

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What are your top three core values?

And the top values of your ideal customers? What are they looking for?

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What type of experience do you want people to have when they interact with ?

What do you want others to say about when telling their friends about you?

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Are there any brand materials already in existence that we need to match or coordinate with?

Any colours, typefaces we must use? Existing logos etc. Do you have any requirements or brand guidelines?

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Are there any sensitivities we should be aware of about your brand, industry, market, or audience?

i.e. Things to avoid or be careful of, colours that are frowned upon, imagery that is taboo or overused, etc.

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Is there anything specific you’re looking for in terms of how your brand is presented visually?

Minimalist, or colourful, art deco or modern - any particular style. Do you have a general tone or feel for your brand?

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Are there any special requirements we need to know about?

Does your website need to connect to booking apps, gift cards or any external additional service?

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Is there anything you dislike, can’t stand, or definitely don’t want in terms of the design?

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Now a few 'Strategy' questions - what do you want from your new website?

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What is the overall goal of your website?

Why are we doing this project together? What do you want to see happen as a result of creating your new website?

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What do you like about your current website, what’s working with it?

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What do you NOT LIKE about your current website. What’s NOT working?

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What actions do you want visitors to take on your new site?

Phone you? Subscribe to a list? Purchase something?
If there is more than one desired action, list them in priority order.

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Do you regularly email your customers and clients?

Do you need an email template designed to match your new website style?

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How will you use the site for your business and marketing?

Do you want to have a news section or allow space to show what you do in the Community, Upcoming Events, Workshops, Invitations etc.

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What are your hopes for your website in the future?

When you think about your business in 3-5 years, what will your website need to do to support your business?

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We are near the end, lastly itemise any specific features you want for your website that haven't been mentioned

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Features you want included on your new site

Please remove those not required.

Social media link or feed

News Blog or Community section

Site-wide Search Tool

Booking form - or Call Me Back

Gift Cards

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List anything that you know MUST be included on your website that is a legal requirement or industry requirement?

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Social media - please list all social media accounts (with links) that you would like featured on your website.

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Email recipient address for website forms to be sent to:

This can be a group email ie: staff@companyname.co.nz

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Do you have any questions about the design of your new website, or anything else technical?

Is there anything else you’d like to add or share? Do you require certain plugins, API's or systems that need to connect to your website?

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Investment - do you have a budget set aside for this project?

This enables us to provide the best solution for your budget.

$0 – $8,000

$8,000 – $18,000

$18,000 – $40,000

$40,000 +

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How did you hear about us?

Google search

Social media

Referral

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if so? who from, so we can thank them

if so? who from, so we can thank them.

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