ForestQuip

Helping a specialist supplier modernise for growth

ForestQuip is a long-established name in forestry and firewood machinery, but their brand identity and website hadn’t evolved in over 15 years. The logo no longer reflected the premium quality of their European products, and the website was underperforming due to poor content structure, lack of clarity, no clear CTA’s and limited SEO visibility.

Our goals included:

• Refreshing the brand to reflect quality, credibility, and industry leadership.
• Creating a modern website with improved information architecture (IA) and user experience.
• Implementing SEO foundations to improve visibility in search engines.
• Expanding the ForestQuip brand into the Australian market with a second tailored website.

Aligning brand and digital strategy with product quality

Weave developed a refreshed brand identity that better reflects ForestQuip’s reputation, product range, and audience. The new logo is bold, clean, and future-focused, paired with a refined colour palette and typography system that gives their brand a more professional, trusted feel.

We restructured the website from the ground up, focusing on better categorisation of products, improved user journeys, and clear calls to action. The custom-built WordPress website is easy for the ForestQuip team to manage and includes SEO-focused content designed to improve search performance over time.

We also supported their expansion into Australia, launching a dedicated Australian version of the website tailored to that market, helping position ForestQuip for long-term growth beyond New Zealand.

Deliverables included:

• Rebrand including logo, colour system, and typography
• Brand guidelines for consistent future use
• Custom website design and WordPress development
• Filtered product search feature
• Strategic information architecture and SEO planning
• SEO-friendly content writing support
• Launch of an Australian version of the site