Aims / Goals
Previously known as Lamond Poultry, the team recognised that their brand no longer reflected who they were—or where they were heading. As their regenerative practices expanded and their reputation grew, they needed a brand identity that felt confident, credible, and aligned with the premium nature of their product.
Key goals included:
- Transitioning from Lamond Poultry to Lamond Farm with a more future-ready brand name.
- Positioning the brand at the higher end of the market.
- Designing packaging that stands out in-store and reflects their farm values.
- Creating a memorable visual identity system rooted in their regenerative story.
- Building a website that showcases their values, story, and stockist network.
Illustrated Icons
UX – Mobile Design
