Aims / Goals
Helping a Specialist Fundraising Consultancy Expand Nationwide
We partnered with The Fundraising Agency to reposition their brand for growth across New Zealand’s not-for-profit sector. Through a complete rebrand, new website, and marketing collateral, we helped them sharpen their story, elevate their professional image, and create a strong foundation for future success.
Formerly known as Barrer & Co, the team recognised their brand needed to evolve to better reflect the scale, professionalism, and specialisation of their fundraising services.
Key goals included:
- Refreshing the brand identity to support nationwide growth.
- Creating a memorable and credible brand presence for the not-for-profit sector.
- Designing a modern, professional website to showcase services, expertise, and success stories.
- Delivering brand assets and collateral to support consistent marketing efforts.
How we helped
Weave Digital Studio worked closely with The Fundraising Agency to deliver a cohesive, future-proof brand transformation:
- Brand Strategy and Naming: Collaborated on the transition from 'Barrer & Co' to 'The Fundraising Agency' to clarify their positioning and expertise.
- Logo and Visual Identity: Designed a contemporary new logo and full visual language that is approachable, trustworthy, and professional.
- Custom Illustrations: Created a suite of original illustrations to bring warmth and personality to their brand story.
- Website Design and Development: Built a custom WordPress website with a focus on clear navigation, service clarity, and credibility-building case studies.
- Brand Guidelines: Delivered a comprehensive brand guide to maintain visual consistency across all platforms and collateral.
- Print and Marketing Collateral: Designed brochures and marketing assets to support their outreach efforts.
The result is a brand and website that confidently positions The Fundraising Agency as a leading consultancy for not-for-profit organisations throughout New Zealand.
Branding
Photography Style Guide
Illustrations & Animations
