SEO & Site Optimisation

Search engine optimisation isn't about gaming algorithms. It's about making sure the right people can discover your work, understand it quickly, and trust your organisation. From science programmes and professional services to community groups and funeral homes, we optimise websites so your message reaches the people who need it.

We don't chase quick wins or e-commerce gimmicks. Our focus is long-term visibility, credibility, and performance - so your website keeps working for you years after launch.

Why SEO matters

A beautiful website means little if no one can find it. SEO ensures your content, services, or research are discoverable by the people who need them most.

• Visibility - Search is often the first step in someone's journey. Without SEO, your work is invisible.
• Clarity - Optimisation isn't just for Google. A well-structured site helps users navigate quickly and easily.
• Performance - Faster, more accessible websites keep visitors engaged and reduce bounce rates.
• Trust - Metadata, structured data, and organised content help position you as a credible source in Google's eyes - and in your audience's.

What we do

We take a holistic approach to SEO and optimisation, blending technical expertise with clear communication.

Technical SEO

• Site architecture that helps Google understand your content.
• Indexing and crawl optimisation to make sure important pages are found.
• Structured data (schema) to improve how your site appears in search results.
• Performance tuning so your site loads fast on any device.

On-page optimisation

• Metadata and headings refined for both search engines and people.
• Keyword clarity without jargon or stuffing.
• Content structured for readability, accessibility, and engagement.

Content strategy

• Planning pages and resources around what your audience is actually searching for.
• Refining existing content so it's easier to find, understand, and act on.
• Guidance on writing in plain language without losing technical accuracy.

Performance reviews

• Regular audits of speed, security, accessibility, and mobile usability.
• Practical recommendations you can act on straight away.

Analytics & reporting

• Clear reporting that shows what's working, what's not, and where the opportunities lie.
• Plain-English explanations so you don't need to be an SEO specialist to understand the results.

Why Weave?

• We combine technical SEO with plain-English reporting.
• We focus on results - visibility, clarity, and engagement.
• We've optimised websites across science, funeral, and professional sectors.
• SEO isn't a one-off project - we stay with you for ongoing improvements.

Our experience spans sectors

• Science & research - Structuring datasets, publications, and tools so they're discoverable and easy to use.
• Professional services - Helping firms stand out in crowded markets with clear, optimised content.
• Community & not-for-profit - Making sure your mission, services, and stories are visible and accessible to supporters.
• Funeral sector - Ensuring families can easily find notices, livestreams, and service information online.

Case in point

A national research programme came to us with hundreds of project pages buried deep in their site. We restructured their content, added filtering tools, and optimised metadata. Within months, their most important research pages were ranking on the first page of Google - making the programme's work far easier for policy makers, researchers, and communities to discover.

Common Questions