Content & Structure
Making complex information clear, usable, and effective.
Great content isn’t just about words — it’s about structure. If your information is hard to find or confusing to read, your message gets lost. We help untangle complex material and organise it so your audiences can understand, engage, and act.
From information architecture and plain-language editing to accessibility and SEO-friendly planning, we make sure your content works for both people and search engines.
Why content & structure matter
- Clarity – Well-structured content helps people find what they need quickly.
- Accessibility – Plain language and clear formatting ensure everyone can engage.
- SEO visibility – Search engines reward well-organised, easy-to-read content.
- Efficiency – A solid content framework saves time and reduces confusion for your team.
What we offer
- Information architecture & content hierarchy
- Plain-language editing of complex material
- SEO-friendly content planning
- Accessible formatting & readability standards
Why Weave?
- Specialists in untangling complex information into clear structures.
- Decades of experience editing science, policy, and technical content.
- A balance of SEO best practice and human-friendly writing.
- Plain-English guidance so your team feels confident creating future content.
Our experience spans sectors
- Science & research – Turning technical datasets and publications into clear, navigable websites.
- Professional services – Structuring services and case studies to build trust quickly.
- Funeral sector – Organising notices, livestreams, and product options with clarity and dignity.
- Not-for-profits – Presenting mission and impact stories in ways that inspire action.
Common Questions
Want your content to be clear, discoverable, and engaging?
Insight into action.
