Content & Structure
Making complex information clear, usable, and effective.
Great content isn’t just about words — it’s about structure. If your information is hard to find or confusing to read, your message gets lost. We help untangle complex material and organise it so your audiences can understand, engage, and act.
From information architecture and plain-language editing to accessibility and SEO-friendly planning, we make sure your content works for both people and search engines.
Why content & structure matter
- Clarity – Well-structured content helps people find what they need quickly.
- Accessibility – Plain language and clear formatting ensure everyone can engage.
- SEO visibility – Search engines reward well-organised, easy-to-read content.
- Efficiency – A solid content framework saves time and reduces confusion for your team.
What we offer
- Information architecture & content hierarchy
- Plain-language editing of complex material
- SEO-friendly content planning
- Accessible formatting & readability standards
Why Weave?
- Specialists in untangling complex information into clear structures.
- Decades of experience editing science, policy, and technical content.
- A balance of SEO best practice and human-friendly writing.
- Plain-English guidance so your team feels confident creating future content.
Our experience spans sectors
- Science & research – Turning technical datasets and publications into clear, navigable websites.
- Professional services – Structuring services and case studies to build trust quickly.
- Funeral sector – Organising notices, livestreams, and product options with clarity and dignity.
- Not-for-profits – Presenting mission and impact stories in ways that inspire action.
Common Questions
Want your content to be clear, discoverable, and engaging?
Insight into action.
Our experience spans sectors
From data-heavy science platforms to community-focused funeral websites, and from professional services to agritech, WordPress adapts beautifully. We’ve helped organisations across New Zealand create websites that are clear, credible, and easy to manage.
Explore some of our recent Content & Structure projects below.
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Resilience to Nature’s Challenges
A large-scale website focusing on addressing New Zealand's resilience to environmental challenges. This website serves as a comprehensive resource for research, findings, and related content, including multiple pages, taxonomies, and an extensive database of research materials.
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New Zealand’s Biological Heritage
A robust digital platform for science collaboration and public engagement. Weave partnered with the BioHeritage National Science Challenge to design and develop a large-scale custom website that supports their mission to protect and restore New Zealand’s environment. With complex content structures, hundreds of pages, and a need for future flexibility, this was a project that required deep planning, careful structuring, and a custom CMS built to support long-term growth.
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Five Lanes at the BNZ Centre
A fresh digital presence for a recent retail precinct in the heart of Ōtautahi Christchurch's CBD.
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No.4 Bar & Restaurant
A stylish, user-friendly website built to serve and convert. No.4 Bar & Restaurant needed a website that matched the energy and quality of their venue. Their new site makes it easy for customers to view the full menu, book online, and stay up to date with events and promotions. It’s a polished, high-performing website that truly reflects their in-venue experience.
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Fiddlesticks Restaurant & Bar
A refined digital experience for a central city favourite, Fiddlesticks needed a website that matched the sophistication and warmth of their dining experience. Their custom WordPress site allows customers to explore menus, book online, view floor plans, and stay updated on events. All wrapped in a polished, mobile-friendly design.
